ZOE WODARZ
HI, I’M ZOE
Surface designer & illustrator specializing in ART licensing.
Zoe's designs have been featured in leading publications and showcased on brands, retailers, and product lines worldwide.
I believe in art that stops you in your scroll &
that captures the
imagination.
Unique design
No. 01
my
VISION
To craft bold, vibrant designs that seamlessly blend artistry with commercial appeal—transforming everyday products into works of art.
No. 02
my
MISSION
To help brands and creative directors bring their vision to life with trend-setting, beautiful and functional surface designs that captivate consumers and drive sales.
With a pulse on the ever-evolving landscape of design and retail, I not only create striking visuals - I position my work to align with emerging trends, market demands, and help build commercial success stories.
No. 03
my
APPROACH
A balance of intuitive creativity and strategic market insight—delivering designs that are not only visually compelling but also perfectly positioned for success.
WHO I WORK WITH
Brands & Retailers
seeking standout, ready-to-license designs that resonate with their audience.
Creative Directors & Buyers
looking for seamless, high-impact design solutions for seasonal collections and artist collaborations.
Licensees & Manufacturers
who need fresh, on-trend artwork tailored for the global market.
Artist Collaborations
WGSN - Artist Blog
Print & Pattern Book Series: Nature - Artist Feature
Hachette Books - Illustrations Cinemastrology Book
Cottagedoor Press - Archie+Pip Book Series Writer/Creator
The Creative Ways Podcast - Guest Lecturer
Sketch Design Repeat - Guest Lecturer
Print + Pattern Blog - Artist Feature
Barnes & Noble - Art Notebooks and Kids Book Series
Powells - Artist Series Stationery
The Endless Art Challenge - Review / Art
HGTV - Design Product Feature
Books / blogs / podcasts
Zara, LUSH, Barnes & Noble, Target, Urban Outfitters, Fab Fit Fun, Givingli, PSTR Studio, Mavette, Jo Loves, Deseda, Anthropologie, Unwind Studio, Valley Cruise Press, OLOW, Papyrus, Lime & Lou, Petit Vour, Fy!, The Clean Beauty Box, Denik, Blue Art Editions, Nube, Giftywrap, Larkwood Studio, Cesar Bazzar, Paws-Holic, DesignMilk, Flow Magazine, Larissa Loden, Never Have I Ever, Sock Candy, Once Again Home and many more...
Press
FIT NYC - Advisory Board Member, Surface Design
Don Fisher - Inspiring Women Interview
Masterclass on Mimi - Licensing for Creatives
The Instagram Trend Board Challenge - Founder
Let’s Play with Patterns - Host Designer
Blue Art Editions (Fr.) - Artist Interview
Trend Bible - Pattern and Illustration Artist Trends
WGSN - Clients, Patterns + Products
DESEDA - Artist Interview
Lord & Taylor 5th Ave, NYC - Window Display
Domino Magazine - Art Print Feature
TV Shows | Inn the Works Season 2 / Motel Rescue
Dieline - Product Feature
features / Interviews / accolades
Work featured in: Vogue, Vanity Fair, Forbes, IMAGE, Wolf & Badger, Refinery 29, House & Garden UK, Flow Magazine, Origin Magazine, House & Garden, Domino Magazine, Brit & Co, Print + Pattern Blog, Magnolia Network, Stylist UK, HGTV, Glamour, Cosmo, Town and Country, Harpers Bazaar, Today Show, HelloMag, Choose, Art Institute of Chicago, MarieClaire, DesignLoveFest, Dieline and BBC.
Client List
Anthropologie, Urban Outfitters, Pottery Barn Kids, Inn the Works Season 2/ Motel Rescue, Barnes & Noble, Target, Michael Graves, PSTR Studio, Itzy Ritzy, Wit & Delight, Novogratz, Elmwood, Dixie, Papyrus, Mara Mi, Hoboken Coffee Roasters, U Brands, Design Loop, LPK, Thinktopia, Belkazan, Micheals, DCI gifts, OOLY, Slant Collections, Emyvalegolf, Nordstrom, Larkwood Studio, Ogilvy, People Footwear, Powells Books, CandleFlair and many more...
Brand Projects
behind the brand
MY STORY
Passion and Creativity.
Design and Form.
Aesthetics and Engagement.
I wasn't born to blend in. Neither were you.
Zoe's professional journey began as a studio artist, merchandiser, window display and packaging artist in the retail world before redirecting her sites towards in-house product design for home decor and gift and finally as an established full-time freelance designer.
With a background in art history and a passion for discovering new trends, Zoe's design collections are infused with joy and designed with intention. Drawing inspiration from nature, fashion, and interior design, Zoe's work is a contemporary and sophisticated blend of hand-drawn elements, digital layering and vibrant color combinations.
Zoe's 25+ years of professional experience and artistic versatility make her a coveted collaborator around the globe, working throughout the year with companies to create original art, product design, pattern and trend collections. She loves creating meaningful connections through her signature designs and turning current trends into best-selling licensed products and pattern collections. Whether working with emerging or established brands, Zoe brings a wealth of industry knowledge to every new project - creating design collections that are both visually stunning and commercially successful.
I'm zoe wodarz,
surface designer.
It all started with a love affair with art supplies!"
Zoe creates designs uniquely bold, colorful, and beautiful."
Nicole Green,
Owner Givingli
“